Saturday 5 July 2008

Ole Kirk Christiansen

小时候,姑父从英国带回lego玩具
那时觉得,lego是最好玩最神奇的玩具
现在,还是这样认为

如果说,北欧国家给我的印象,除了寒冷的冰雪,历史上离奇的海盗,和蔼可拘的圣诞老人,就是他们的创造力
丹麦的lego,瑞典的ikea,芬兰的nokia
这些,都是有趣的产物

2007年,光是伦敦附近的lego land,就光顾了两次
好玩呀!开心呀!
自己是看见lego玩具就嘴巴咧成青蛙状

mr tea于是,从ebay上帮我买了10kg的乐高旧玩具
幸福到头了!

:)

其实lego的缔造者,当初只是一名简单的木匠
想来,他也没有什么缔造帝国的野心


BRICKWORK: Godtfred, at left, and Ole's toys have entertained millions of children

Ole Kirk Christiansen (April 8, 1891–March 11, 1958) was the 13th son of an impoverished farmer family in Jutland in western Denmark. He trained as a carpenter and started making wooden toys in 1932 to make a living after having lost his job during the depression. He came up with the name lego from the Danish leg godt (play well) and the company grew to become the Lego Group which is today the sixth largest toy company in the world. His eldest son Godfred Kirk Christiansen took over the company after his death and bought out his three brothers in 1960. Ole Kirk Christiansen's grandson Kjeld Kirk Kristiansen is the current vice chairman of the board of LEGO. He was chief executive until 2004, when Jørgen Vig Knudstorp, a former McKinsey consultant, became the new head.

樂高(LEGO)是一家丹麥的玩具公司,亦指該公司出品的積木玩具,由五彩的塑料積木、齒輪、迷你小人和各種不同其他零件,組成各種事物。

1932年,丹麥木匠奧爾·科克·克裡斯蒂安森開始製作木製玩具,公司名Lego由他取,來自丹麥語「leg godt」,指「玩得好」。樂高公司稱「Lego」在拉丁語解「放在一起」或「拼起來」,事實上這是個頗不嚴謹的譯法。The company name Lego was coined by Christiansen from the Danish phrase leg godt, which means "play well". The name could also be interpreted as "I put together" or "I assemble" in Latin, though this would be a somewhat forced application of the general sense "I collect; I gather; I learn"; the word is most used in the derived sense, "I read". The cognate Greek verb "λέγω" or "lego" also means "gather, pick up", but this can include constructing a stone wall

1947年奧爾·科克·克裡斯蒂安森和兒子得到一些英國公司Kiddicraft製作的膠製積木,這些積木是由兒童心理學家Hilary Harry Fisher Page設計和擁有專利的。1949年,他們開始生產類似的玩具,獨特之處就是它們能緊密的扣在一起。
樂高積木按照單位元件由大到小可分為四個系列:baby,quatro,duplo和標準lego,後者的大小是前者的一半(能夠互相砌疊),分別對應於1-18個月,2-3歲,2-6歲和4歲以上的四個年齡段的兒童。
樂高積木設計精美且富變化性,色彩多變。和其他積木玩具不同的是擁有廣大的成年玩家,大多為自兒童時期就受到樂高積木的吸引,樂高積木在全球125個國家擁有市場,推估有3億孩童曾經是他們的顧客。

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